Morpheus & Iris is a Singapore online company selling mattress owned by Elvin Low.
Elvin and I jointly conceptualised the brand name Morpheus & Iris for the Asian markets which has cultural relativism towards Western goods. "Morpheus" was the name of the Greek God of Dreams, in relation to the Morpheus & Iris' product offer, which is the sleeping mattress, while Iris is the personification of the Goddess of the Sea and the Sky, in which the company should pursue its dreams to provide an affordable luxury mattress to anyone, where the sky's the limit.
The logo's trade name using simple serif Roman fonts, whereby the letter "M" was identified a key letter to be used for social media. A small gap was created in the letter "M" as such that it is also segregated visually into letters "N" and "I", in relation to the words "and" (or "&") and "Iris".
As such, the full trade name of Morpheus & Iris is represented in the letter "M", part of the social media logo design embedding in a golden circle and mid-dark grey square, as such the shapes and colours provide the contrast to focus on the "M", whereby the gold represented the quality and luxury of Morpheus & Iri, while the mid-dark grey represents the transparency of the product offered, without using harsh black as grey helps soften the tone which a comfortable mattress should represent.
The awareness flyer was laid as such a main image of a sleeping lady was used to portray comfort and human aspects of the products offered. A unique value proposition line of "We believe you deserve luxury sleep with an affordable mattress." was used to introduce awareness and sharing of the new company's belief.
© 2015. All rights reserved to Morpheus & Iris. Full disclaimers, terms and conditions apply to individual products and services. "M&I LLP" refers to Morpheus & Iris LLP, Singapore. "Morpheus & Iris" and its associated logos are trademarks of Morpheus & Iris LLP, Singapore. CRN: T14LL2299C.
