This in-car advertisement's concept, copywriting, layout and even product research were completely left to be proposed by me with Mr David Lim giving me a free hand.
To be able to come out with the key details of the product (place/property) to sell, I had to research the qualitative benefits for current of the consumers in the Singapore property market on an international setting.
To be able to come out with the key details of the product (place/property) to sell, I had to research the qualitative benefits for current of the consumers in the Singapore property market on an international setting.
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