Monday, June 23, 2014

Citibank-Esso Coca-Cola ® Promo Press Ad

The difficulty of this artwork the shadows of the soccer player and the ball. The original image's shadow was not realistic enough and therefore, there was some digital touch up.

Art direction, concept, design & layout by Me. © Copyright 2014, Citi Singapore. © Copyright 2014 product images belongs to Coca-Cola®

Citibank-Shell Free Car Wash + Free Fuel 2014







Layout by Me. © Copyright 2014, Citi Singapore.

Citibank Gourmet Pleasure Marina Bay Sands Press Ad



The client requests for this artwork was demanding. However, with my experience in publishing for the affluent market, the thought process of design for this artwork was quickly conceived and it worked for the client. 

I believe that the best part of this artwork was making client know about how much their corporate design style can work in design synergy with their business partners' Intellectual Properties (IP) like that of Marina Bay Sands in cooperation with designer's inputs to make the best out of an advertisement.

Concept, design & layout by Me. © Copyright 2014, Citi Singapore. © Copyright 2014 key image belongs to Marina Bay Sands.

Citibank-Shell Lexus Draw 2013



Concept, design, layout and digital imagery by Me. © Copyright 2013 & 2014, Citi Singapore, Shell and Lexus.

Friday, May 30, 2014

Letter of Commendation

"This certificate is proudly presented to: Jeffery Leong
For your invaluable contributions to 360 Communications Creative Department from 2011 to 2014, you have consistently shown exemplary conduct and professionalism in your undertaking.
Your dedication and selfless service brings credit upon yourself, your Creative Department and 360 Communications as a whole."
30th May 2014. Sign Off by Mr Frederick Seah, Managing Director, 360 Communications

Thursday, March 20, 2014